 IDEE
plans and implements overall communication strategies
to broaden public support and to reach key interest
groups and public representatives. IDEE also provides
clients' media support on public policy issues.
Our consultants have implemented international public
relations programs, including serving as the on-site
coordinators of public relations for the Bucharest mayor,
the owner of the largest Romanian private media corporation,
and the Humanitas publishing house.. Declining effectiveness
of the classic advertising campaigns, combined with
the classic recipee for failure (out of price, bad targeted,
no-feed-back media planning) is the reason why unconventional
and PR campaigns are becoming the key for reforming
battered images.
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PR
support includes:
·
Counsel and coordination of crisis management
strategies to minimize the damage of adverse
publicity or government action.
· Develop and implement cause-marketing
public relations promotion programs and sponsorship
of community events.
· Develop, produce and place advertising
and manage targeted direct marketing programs.
· Develop press material and arrange
press, editorial and media briefings.
· Develop and place news and feature
articles to effectively tell the client's story
in the local, regional and national media markets.
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We are also the first to offer "experience
related" communication campaign, i.e. strategies
for unconventional events, involving general public,
staff, corporate customers or potential employees. We
turn old buildings into museums, dig out from barrels
of ice to feel the vibe, sip coffee in antique shops,
arrange rallies with trucks, and theme events that create
brand experience.
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PR portfolio
Development and production of PR campaign presenting
the Romanian activities of SECO (Swiss Secretariat
for Economic Affairs) -key interest group campaign,
targeted communication for partners, financial
institutions and local communities
Development of PR campaign :
for CSDF (Civil Society Development Foundation)
in Romania, Belgium and USA - crisis management,
repositioning strategy, mission statement, advocacy
plan, media relations.
PR campaign for Syncron music production
- community events, theme events, stage settings,
direct marketing, promotional tools
Humanitas publishing house
- reputation management, conferences, seminars,
press materials, press relations
PR campaign:design
(see campaigns), concept, positioning, media
relations for Hilton late evenings events
PR campaign for web services:
unconventional, positioning, marketing pitch,
clients relations >>> www.media9.ro
.
PR package: general campaign, public
affairs, events, positioning, press relations
for Canadian Business Association in Romania
PR
package partners
and branch relations, theme events, public discourse,
internal PR, events proposals, community affairs
Advocacy and media relations:
Sensi blu pharmacies
Brand consolidation: Vodca
Ceausescu - theme events, production, launching
campaign
Brand
consolidation:
Audio Nova medical equipment - theme events,
positioning, media relations
PR
input :
Mediafax (news agency) - feature campaign, editorial
and media input.
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