Welcome to IDEE

Saptamâna Prevenirii Criminalitatii
Institutul pentru Democratie în Europa de Est împreuna cu Directia Generala de Politie a Municipiului Bucuresti – Serviciul Analiza si Prevenire a Criminalitatii lanseaza în perioada 11 - 17 septembrie 2006, “Saptamânii Prevenirii Criminalitatii”.
“Saptamâna Prevenirii Criminalitatii” are ca scop responsabilizarea factorilor de decizie din institutiile publice si private, si constientizarea faptului ca numai prin implicarea comuna pot contribui la cresterea sigurantei cetatenilor si a comunitatii. read more >>>

Banking events - Development of a national media campaign including mystery shoppers, customer relations management and public debates

Real Estate Events - Support and technical assistance for major events involving real estate key players in the Romanian market for EFG Eurobank Property Services Romania.

ITF funded a public awareness and and education campaign focusing on the study of the holocaust in Romania. The project included teacher training sessions for history teachers by public officials and university professors, and know how exchange between experts in anti discrimination policies and human rights.

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This project was designed to help preserve the Jewish heritage in Romania. Jewish life thrived in Romania before World War II, with about 800,000 Jews living in the three provinces (Wallachia, Moldova and Transylvania). These Jews came from different places and settled here at different times, which means the Jewish heritage in Romania is extremely varied. Now there are less than 8,000 Jews left, and the Jewish communities are less and less able to care for their properties, particularly in localities where there are few Jews, or no more Jews. Our project has proven that this valuable heritage can only be saved by involving the local actors (population and authorities) in its preservation and by gaining your own interest in coming to see it.

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“Cum sa convingi un milion de oameni” este o carte despre campaniile de succes din România si lectiile învatate dupa 15 ani de publicitate pe piata românesca. Campaniile de succes evocate cuprind exemple si din campanii de marketing, de relatii publice, campanii electorale, campanii de informare si de publicitate, relatii publice, publicitate, consilierii de imagine cât si pentru cei care finanteaza, controleaza sau comanda servicii de acest tip. Veti descoperi un adevarat manual, un ghid pentru profesionistii din marketing. Planificarea obiectivelor, evaluarea bugetelor, pozitionarea, branding-ul, strategiile creative, media planning, executia si evaluarea campaniilor, probleme si constrângeri de ordin etic si legislativ sunt abordate în subcapitolele care combinate ofera o ecuatie de succes pentru campaniile din România.
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IDEE a desfasurat, in perioada 30 noiembrie – 10 decembrie 2007, o campanie de informare ce vizeaza sporirea gradului de constientizare a importantei relatiei Romaniei cu Uniunea Europeana in randul cetatenilor. Proiectul a fost implementat in orasele Bucuresti, Sibiu si Brasov.

Between November 30 and December 10, 2007, IDEE developed a public information campaign designed to help the Romanian citizens understand the major importance of the relationship between Romania and the European Union. Our campaign took place in Bucharest, Sibiu and Brasov.
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Cross Border Cooperation - Europe aid CBC Development of cross border partnerships in Ukraine, Romania, Moldova, Serbia.. The project involved more than 200 days of technical assistance, meetings with more than 1500 stakeholders – universities, chambers of commerce, city halls, labor unions, NGOs.

Violenta domestica este un flagel al societatii românesti si al familiei, producând dezintegrarea acesteia din urma ca unitate sociala. Datorita consecintelor devastatoare în pslan social, abuzul domestic nu mai reprezinta o chestiune privata, devenind o problema publica. Acest lucru justifica interventia actorilor publici în eradicarea fenomenului, prin elaborarea unui set de masuri legislative care sa protejeze victimele si sa previna/combata violenta în familie, crearea unor institutii specializate care abordeaza multilateral problema.read more >>>

Impact of EU acquis on local actors (projects developed with the support of Transelectrica)" - We have developped an unique expertise at the interesection of business interests, academic research and public advocacy. In 2002 three local corporations active, in the field of pharmaceutical industry and energy have asked us to provide an in-depth research on the impact of european legislation and reglementation and the integration of the acquis on local operations.
The first project was led in cooperation with the national agency for drug reglementation (Agentia Nationala a Medicamentului) and two important manufacturers of pharmaceutical goods. Some of the deliverables of the project were... read more >>>

World Bank - Education, development and raising human capital- Romanian Case - This is an on going project. The aim of this project is to develop a large research from a comparative perspective, at European level, in order to measure the increase of human capital value through education, action witch can lead to an improved performance for the international market.
The project is developped in both Bucharest and Cluj, coordonated by Mircea Maniu and Ella Kalli.
The project provides authorities, non-governmental sector and academic environment an acurate analisys of the existent data, showing the way in witch the developing can be induced by education, starting from the manner in witch it affects the fluctuation of human capital.

European Opportunities - The project aims at a better knowledge of the European agenda amongst institutional actors who have different backgrounds, but are involved one way or another in the integration process. Increasing the quality and flow ability of communication between these actors ("stakeholders") will lead to a better assumption of the objectives, processes and information relevant for the integration process in the local communities.
The main objective assumed by this project is to increase the knowledge of the economic and institutional actors, of the media and the public at large regarding the current agenda of the EU, thus widening the level of awareness concerning the opportunities brought up by the European enlargement.
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APPO - Advocating Public Policies Options - The purpose of this scope of work is to procure and provide assistance to strenghten local administrations, civic institutions, business organisations and processes of decision makers. We seek to fuel the public debate on policies options through a bold advocacy campaign attaining an extended number of stake holders. The goals of the program include: read more >>>

Leader - Role models for the new generation - Pursuing our constant goal of observing emerging trends influencing the values and attitudes of youth we have developed an innovative approach with the student magazine Campus as a media partner and the Center for media and communication studies of the faculty of sociology - University of Bucharest.
The Campus magazine reaches an audience of 60,000 + students and high school pupils and it is distributed on a free basis. The main activities of the Center are: to organize special lectures and seminars for the Master's and doctorate students, to develop certain team research projects, to organize international seminars, to publish various materials.
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Romania in Europa - Proiectul “Romania 1 decembrie-Europa 1 ianuarie”, a fost un proiect de comunicare publica, desfasurat în prima saptamâna din decembrie 2006. Proiectul de comunicare a fost gândit ca o campanie de comunicare publica pe tema integrarii României în spatiul European si a consecintelor sociale ale acestui proces. Data de 1 ianuarie 2007 a fost si ramâne pentru România cea mai importanta data din ultimii 16 ani, în aceasta zi România intrând în Uniunea Europeana. Procesul de integrare, initiat cu doisprezece ani în urma, a implicat transformari profunde la nivel institutional, legislativ si economic. Pentru a veni în sprijinul cetateanului, proiectul de comunicare publica “România 1 decembrie-Europa 1 ianuarie”, si-a propus sa ofere informatii cât mai utile si actuale despre consecintele si schimbarile din diverse domenii pe care le-a presupus integrarea României în Uniunea Europeana. Campania de comunicare s-a desfasurat pe parcursul a noua zile.
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PHARE - "What have you done for your family today?" - The problems of romanian family (sexual abuses, violence, traditional stereotypes, the status of child within the family etc) are key subjects for the civil society. There are many NGOs developing programs regarding family and related issues. Unfortunately, there were no high profile campaigns designed to present to public what are the critical issues regarding family relations, whay can be done, which are the organizations and institutions that may provide help on this matter. read more >>>

Being a Minority in the 21st Century - IDEE is aware that the best way to ensure the achievement of the Council of Europe’s ideals in the field of inter-ethnic relations, human and minority rights, inter-religious dialogue and overcoming intolerance, xenophobia, stereotypes and prejudices is to start by educating the young generation in this regard. read more >>>